a bottle of chili sauce, a story of inheritance and innovation

The story of Lao Gan Ma’s glass bottle: a bottle of chili sauce, a story of inheritance and innovation

introduction

In China, chili sauce is an indispensable seasoning on the dining table. And Lao Gan Ma chili sauce, with its unique taste and profound cultural heritage, has become a well-known brand. Today, let’s delve into the story of Lao Gan Ma’s glass bottle and explore the inheritance and innovation behind a bottle of chili sauce.

1、 The Origin of Old Godmothers

Lao Gan Ma chili sauce originated in the 1980s, and its founder Tao Huabi was an ordinary rural woman. She created delicious chili sauce with her unique seasoning formula and craftsmanship, gradually gaining a good reputation in the market.

2、 Selection of Glass Bottles

Lao Gan Ma chili sauce was initially packaged in traditional ceramic jars, but later chose glass bottles as a new packaging material to meet market demand. The selection of glass bottles has the following reasons:

1. Moisture proof and leak proof
Glass bottles have good sealing properties, which can effectively prevent chili sauce from getting damp and leaking, ensuring the quality and taste of the product.

2. Transparent and aesthetically pleasing
Glass bottles have high transparency, allowing consumers to visually see the color and condition of the product, enhancing its aesthetic appeal.

3. Easy to store and carry
Glass bottles are lightweight, easy to store and carry, and convenient for consumers to purchase and use.

3、 Inheritance and Innovation of Glass Bottles

1. Inherit traditional crafts
The glass bottle packaging of Lao Gan Ma chili sauce retains traditional elements in its design, such as the rotating opening of the bottle cap and the pattern on the bottle body, reflecting the inheritance of traditional craftsmanship.

2. Innovative environmental protection concepts
With the increasing awareness of environmental protection, Lao Gan Ma has innovated in the material of glass bottles, using recyclable environmentally friendly glass to reduce the impact on the environment.

3. Personalized customization
In order to meet the needs of different consumers, Lao Gan Ma has also launched various styles of glass bottle packaging, such as customized logos, holiday themes, etc., to increase product personalization.

4、 The Story of Glass Bottle Inheritance

The story of Lao Gan Ma’s glass bottle is not just about a bottle of chili sauce, but also a product of the combination of traditional Chinese culture and modern industry. It carries the memories of generation after generation, witnessing the growth and development of godmothers.

5、 Conclusion

The story of Lao Gan Ma’s glass bottle tells us that a successful brand needs to balance inheritance and innovation. In the future development, Lao Gan Ma will continue to uphold traditional craftsmanship, constantly innovate, and bring more delicious chili sauce to consumers, while taking on more social responsibilities.